Which is why it might look a bit funny if you are seeing it right this very moment.

OK, it took a lot of prodding, but I finally joined LinkedIn.  First impressions are that it’s a pretty cool site to use for networking.The only thing is: You have to have a lot of LinkedIn connections. 

So if you’re on LinkedIn, why don’t we connect?

You can check out my new page: Bradley Spencer on LinkedIn and make a connection!

Feel free to leave your own linkedin profile address in the comments for others to check out too.

Geez, who would have known what would happen when you get on Sphinn?  Someone decided that “Does Google Factor CTR into the Organic Results” deserved to be featured in a podcast!

What an exciting month this has been.

Thanks to everybody out there who helped!

Update: I’d like to thank all of the Sphinners out there who helped put this article on the front page.  A special thanks goes out to these two who helped get this article there.  Thanks!

We all know that Google uses the Click Thru Rate (CTR) in their paid listings. Heck, you can even see the CTR of each of your own running ads in the Google Adwords dashboard.

So with that same technology, is it sensible to think they use the same technology to improve the relevancy of their organic results too?

Case + Point:

Google has a limited amount of factors that they can distill from their own personal analytics. With that set of data, they have to try and extract the most meaning possible.

If Google serves the same 10 results for “Wordpress Consulting” over and over then hypothetically each result should get 10% of the clicks. Read More →

Today is a great day.  I’d like to personally thank Toni at Automattic (the company that owns Wordpress) for accepting me into their Wordpress Consultant List.  Thanks so much, and I hope to do Wordpress proud and be an asset to the Wordpress Community.  Thanks!

Check out my newly revised Wordpress Consulting page.

Thanks again Toni!

When the economy goes into recession, a good many business owners tighten their wallets and get ready to weather the storm (and for good reason). Often times, the first thing to get cut from the budget is advertising.

But strangely, my Search Engine Optimization business has really taken off lately. So I started asking myself “why?“.

It seems SEO is different from regular advertising in many ways. Good SEO just works in a down economy where other types of direct advertising fail. Let’s take a look at..

5.5 reasons why SEO is the choice a lot of business owners invest in while pulling back the reins on traditional advertising.

1. Track your EXACT Return on Investment (ROI)

Traditional advertising is a “throw it against the wall and see what sticks”. I don’t know about you, but that isn’t the way I want to spend my advertising dollars when every penny counts.

Search Engine Optimization is different. With SEO, you can literally track almost every aspect of how you were found, the keywords that were used, and even if they eventually purchased something from you. With that knowledge, you can continually improve your strategy to jive with the market. Try doing that with traditional advertising.

Read More →

Well it is finally May and it looks like all of the snow has passed.  Sorry that updates have been few and far between here, but things have been pretty busy.  Here are some updates for those interested parties:

1. Single Mom Seeking is a blog and book by Rachel Sarah.  I’ve been working with her over the last couple weeks to redesign her blog and make it more of a magazine-style theme.  The official launch is going to be this weekend, so look for a link and some updates as this weekend rolls around.  (PS.  Rachel’s blog is awesome, you should really check it out…)
2. A huge thank you goes out to my buddy Lawrence LaFerla over at Japanese Translation who featured a guest post by yours truly about SEO for Wordpress.  You can see the article here.  Lawrence is a fellow yogi and musician and an all-around great guy.  If you ever need translation services, he is the man for the job.

That’s it for now, but there will be more on the way… so stay tuned and remember that I’m never more than an email away….